About Us

Our Story

We’re a small team of six who make it our mission to bring joy to you and your kids. We started in 2019 (pre covid) and have loved every minute. I (John) have always loved retail. My first job was when I was in high school, working at the local Spar. This may sound nerdy, but I loved seeing the shelves empty and then restocking them… weird, I know, but each to his own 🙂

Since then, ecommerce has boomed (when I was in high school there were no mobile phones and there was no internet – do you remember that???). That’s great but when you buy from one of these huge sites you’re just another order number.

I also had two amazing kids and so the vision to create a store which brings smiles by getting the best toys and clothes at the best possible prices was born.

As a small, focused and dedicated team we strive to go the extra mile with every order we receive. We work hard to ensure that when you place your order it’s treated with love and care. We realise that sometimes things can and will go wrong. When that happens we’ll take responsibility to ensure that the issue is resolved quickly and to your satisfaction.

We’re constantly looking at ways of reducing costs and then passing those savings on to you. We know that times are tough (we all feel it).

We also want to help crafts people earn through their crafts. If you (or perhaps you know of someone) who makes wooden toys, or knitted / crochet toys, please get in touch to see if we can work together selling your products through our store.

Why Choose Us

Free Dliveries

For orders over R650


No hassle returns


Always ready to help you

Meet Our Team!


John is the developer and general manager and loves to take care of you, ensuring that your experience with us is pleasurable and easy. If there are any problems during the order process (or after) he'll go out of his way to ensure that you get the best service and quality as you deserve.


Sophia receives and packs your orders (you'll know it was her when you receive your package because she uses far too much tape on the boxes wanting to ensure that your order is safe in transit).


Lisa is here to answer your questions on social media and loves to build lasting relationships with our friends and clients.


Loren keeps an eye on the athesestics of the site and makes sure that John gets the fonts and images just right.


Anna is our product satisfaction tester. She is highly profesional and only the best will pass her high standards.


Jade is our product durability tester. Its her job to weed out the bad toys from the good with stress and endurance testing.